Advertising Policies

Last Updated: 29-05-2024

At Whirl Whisper (“we,” “us,” or “our”), we are committed to full compliance with all applicable advertising laws, regulations, and policies, including the requirements set by Google Ads and other advertising networks. Our approach to advertising prioritizes transparency, user protection, and truthful communication.

Transparency in Advertising

We believe in clear and ethical advertising practices, ensuring that users can easily distinguish advertisements from editorial content. Our advertising policies include:

  • Clear Identification: All ads displayed on our website are explicitly labeled as “Sponsored,” “Advertisement,” or similar indicators, allowing users to differentiate between ads and organic content.
  • Accurate Information: We ensure that all advertisements contain truthful, verifiable, and non-misleading information. Any claims about products or services are supported by credible sources and accurately reflect their features.

Compliance with Google Ads Policies

We adhere to all Google Ads guidelines, including but not limited to:

  • Prohibited Content: We do not promote restricted or harmful content, such as illegal activities, dangerous products, or fraudulent schemes. Our advertisements strictly avoid any form of hate speech, discrimination, or offensive material.
  • Restricted Content: For categories with special restrictions—such as health, finance, or adult-related content—we ensure that ads comply with age, location, and content restrictions set by Google.
  • Editorial Standards: Our ads follow Google’s editorial guidelines, ensuring that they are professionally written, free from spelling errors, properly formatted, and contain functional links.

Ad Targeting Policies

We are committed to ethical advertising and respecting user privacy. Our ad targeting policies include:

  • No Sensitive Ad Targeting: We do not target ads based on sensitive user data, such as race, religion, sexual orientation, or health conditions.
  • Interest-Based Advertising: We follow Google’s guidelines for interest-based advertising, ensuring that users can opt out of personalized ads through Google Ad Settings.
  • Geographical Targeting: Our ads are only displayed in regions where the advertised product or service is legally available.

User Privacy and Consent

We prioritize user privacy and fully comply with data protection laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

  • Consent for Ad Cookies: We use cookies to deliver relevant ads and measure their effectiveness. Users are informed about cookie usage and provided with clear options to accept, manage, or reject advertising cookies.
  • Opt-Out Options: We offer users the ability to opt out of personalized advertising through simple and accessible mechanisms, as outlined on our Opt-Out Preferences page.

Third-Party Ad Networks

We may partner with third-party advertising networks to display ads on our website. Our approach includes:

  • Ad Network Compliance: We ensure that third-party ad providers follow our advertising standards and comply with Google Ads policies.
  • No Liability for Third-Party Ads: While we monitor third-party ads for compliance, Whirl Whisper is not responsible for the accuracy or content of external advertisements.

User-Friendly Ad Experience

Our advertising strategy focuses on enhancing user experience by:

  • Limiting Ad Frequency: We regulate the number of displayed ads to prevent intrusive experiences.
  • No Deceptive Ads: We do not use misleading tactics such as hidden buttons, fake alerts, or false claims to generate clicks.
  • Non-Disruptive Formats: We avoid intrusive ad formats, such as full-screen pop-ups or auto-playing video ads with sound, unless a user actively engages with them.

Disclosures and Affiliate Links

Some ads on our website may include affiliate links, meaning we may earn a commission when users make purchases through them. Our policies regarding affiliate advertising include:

  • Affiliate Disclosure: Ads containing affiliate links are clearly labeled, informing users that Whirl Whisper may receive a commission from purchases.
  • No Endorsements: The presence of affiliate links does not imply endorsement of the products or services. Users are encouraged to conduct independent research before making purchasing decisions.

Ad Complaints and Reporting

We value user feedback and take complaints about advertisements seriously. If you encounter an ad that violates our policies or Google’s guidelines, you can report it as follows:

  • How to Report: Users can contact us at support@whirlwhisper.com, providing details such as the page URL, ad content, and reason for the complaint.
  • Response Time: We strive to review and address ad complaints within 7 business days, taking necessary actions like removing non-compliant ads or adjusting ad settings.

Changes to Advertising Policies

We may update our advertising policies periodically to reflect new legal requirements, changes in Google Ads guidelines, or internal updates. Users will be notified of significant changes, with the “Last Updated” date reflecting the most recent revision.

Contact Us

For any questions or concerns regarding our advertising policies, please contact us:

Disclaimer: This document is for informational purposes only and does not constitute legal advice. If you need specific legal guidance on advertising compliance, please consult a qualified legal professional.